I. Length of Schooling
The normal length of time required to complete the program is 4 years of full-time study. The minimal length is 3 years and the maximal length is 6 years.

II. Degree
Bachelor of Arts

III. Program Objectives
The major aims are to cultivate talents who love mass communications industry with a high degree of social responsibility, a good knowledge in both mass communication theory and Communication art and technology, strong foreign language and computer skills as well as practical skills in the field. Graduates can work in various sectors in communication industry and in all types of enterprises and institutions, doing visual communication, brand communication, marketing communication and offering public relations services.

IV. Curriculum System